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IRIE SELKIRK

Thought Leader. World Changer. Trail blazer.

Irie acts as CEO for The Green Tent, which exists to legitimize cannabis for women, as well as CCO for SheCann Cannabis, a medical cannabis patient group, and as VP of Consumer Education & Outreach for Fleurish Cannabis. 


A lifetime of plant medicine experiences combined with her academic studies and a background in wellness and retail has led to over 10 years as an insightful educator, advocate and business leader.


Irie has worked with Emblem Cannabis, GrowWise Health, Fire & Flower, Tokyo Smoke and Van der Pop, she also sits on the advisory board for NICHE and consults with international cannabis stakeholders and psychedelic medicine interest groups. When she’s not in the boardroom or working with people, Irie speaks both her mind and her heart at educational panels and healthcare conferences across the globe, and holds workshops and seminars for consumers, patients and industry leaders in her effort to make the world a better place.


Irie forges valuable relationships, joining people together to create and maintain strategic, synergistic alliances and deal flow. She’s at the forefront of industry trends and explores market potential with acuity to identify next-level strategies and cutting-edge ideas. 


As a serial entrepreneur, mother of three and rainmaker, her unique and positive approach to life successfully breaks down walls on stigmatization, while simultaneously connecting with individuals and building strong bridges.