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IRIE SELKIRK

Thought Leader. World Changer. Trail blazer.

Irie is the Founder of Rise Wellness Retreat and currently acts as Chief Communication Officer for SheCann Cannabis, a medical cannabis patient group.


Irie has worked with several North American cannabis brands, such as, Emblem Cannabis, GrowWise Health, Fire & Flower, Tokyo Smoke and Van der Pop, she also sits on the advisory board for NICHE and consults with international cannabis stakeholders and psychedelic medicine interest groups. When she’s not in the boardroom or working with patients, Irie speaks both her mind and her heart at educational panels and healthcare conferences across the globe, and holds workshops and seminars for consumers and industry leaders in her effort to make the world a better place with plant medicine.

Irie forges valuable relationships, joining people together to create and maintain strategic, synergistic alliances and deal flow. She’s at the forefront of industry trends and explores market potential to identify next-level strategies and cutting-edge ideas. 


As a serial entrepreneur, mother of three and rainmaker, her unique and positive approach to life successfully breaks down walls on stigmatization, while simultaneously connecting with individuals and building strong bridges.